Synapse Launches New Website for ConnectedSign
When Google’s Penguin algorithm launched in April, ConnectedSign – an industry leader in the digital signage industry for nearly 20 years – saw a dramatic decrease in site traffic and web leads....
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Synapse Continues to Raise the Bar
Synapse was recently honored to receive nine Platinum and Gold Awards and two Honorable Mentions in the 2012 MarCom Awards. These awards are the culmination of the commitment to providing our clients...
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Case Study: The new (and award-winning) Calvary Church Website
A website re-build often starts when a business contacts us with a need: a subtle rebranding, better user experience, a modern facelift. Maybe the company leaders aren’t happy with their search engine...
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Behind the Scenes: Creating an Animated Video for Your Brand
Three months ago, our Creative Team began production on DealBurglar.com’s “What is DealBurglar.com?” introductory animated video. Producing a well-executed animation with a high quality, professional...
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Synapse Expands Creative Division with Content Strategist
You may have heard the expression, “Content is King” in the past, but that holds true now more than ever as marketers are leaning on content to improve search rankings, increase social media engagement...
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Synapse Starts 2013 with Highest Honors
The AVA Digital Awards has recently recognized Synapse with five major marketing awards, each showcasing the wide range of talent we possess and the industries in which we serve. We are extremely...
View ArticleSynapse places RM Palmer on Rachael Ray Show
RM Palmer Company’s chocolate novelties – including their famous hollow Easter Bunnies – will be featured on The Rachael Ray Show, in an episode airing this Thursday, March 28th. Palmer’s products will...
View ArticleHi, my name is Ben. I’m a Digital Marketer.
The days of looking at digital properties as a passive sales tool for your business are long gone. In 2012, 78% of Americans are using the Internet and 50% of Americans have a smartphone. This adoption...
View ArticleSynapse welcomes Bryan Rutt to the Team
Casey Stengel, the legendary baseball player and manager, once said, “It’s easy to get good players. Getting them to play together, that’s the hard part!” When a group of talented people with different...
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Synapse Swells Its Creative Bank with Addition of Content Development Strategist
Oscar Wilde once wrote, “An idea that is not dangerous is unworthy of being called an idea at all.” Big ideas are what separate the best from the rest, and Kristen Jenkins isn’t afraid of taking on the...
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Synapse Launches New Website for Elite Coach
Synapse is proud to count Ephrata, PA-based transportation services company Elite Coach among our valued clients and partners. Recognized by their peers in the industry as one of the country’s premier...
View ArticleWhy I Spent $27,480 on Breakfast
I have a confession to make. For the past 21 months, I’ve been doing an experiment – and my employees have been the subjects. Let me explain. One cold, drizzling November day – a Monday of all days – I...
View ArticleSynapse Named One of the Top 250 Private Companies in Central PA
Synapse was recently named one of the top private companies in Central PA by the Central Penn Business Journal. Out of 250 companies annually ranked by CPBJ, Synapse came in at #157. The annual ranking...
View Article5 Ways to Get Maximum Value from Your Agency Relationship
If you’re like most people, you’ll hire a professional when making an important decision or handling a complex situation that requires specialized knowledge. In business, we do the same thing....
View ArticleUser Stats, August 2013: Chrome, IE 10 Gaining Ground
Each month, our Interactive Strategy team researches user trends for web browsers, operating systems, mobile web usage and search engines. Understanding how users are interacting with the Internet...
View ArticleDigital Strategist Joins Our Growing Team
“A point of view can be a dangerous luxury when substituted for insight and understanding.” This point made by Marshall McLuhan, a Communications Professor, accurately sums up the ever-evolving and...
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Synapse Wins Two W3 Awards, Including Best in Show
The Winners of The 2013 W3 Awards have been announced by the International Academy of the Visual Arts today. Receiving over 4,000 entries, The W3 Awards honors outstanding Websites, Web Marketing, Web...
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When You Should (and Shouldn’t) Post to Social Media
Did you know that some days (and times) are better than others for posting to social media? It’s true. For example, social media analytics firm Socialbakers showed Facebook posts achieve 50 percent of...
View Article7 Tips to Better Writing for the Web
On the web, you have 5-10 seconds to engage a visitor and get them to browse your page. In order to accomplish this, information should be presented in an inverted pyramid style, placing the most...
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Synapse Launches New Website for Penn Waste
A STRONG REDESIGN Home Page with Full Width Images IMPROVED NAVIGATION AND SEO STRATEGY Custom Drop Down Menu with Visual Navigation A STRONG FOCUS ON USER EXPERIENCE Municipal Information Page...
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